Tuesday, September 6, 2011

Go Big by Cory Cotton - Book Review

About a 1 1/2 years ago, I saw a commercial for a truck that involved some guys shooting a basket out of a cropduster airplane.  It was a pretty incredible shot, but looked a little fake.  Come to find out, it was real and the group of guys are known as Dude Perfect.  Dude Perfect, of which the author of this book (Cory Cotton) is a member, are a group of roommates and college buddies who took their videos of crazy basketball trick shots and put them on YouTube.  Through what can only be described as a God-thing, their videos went viral, they started a business, and have been a huge internet success over the last two years.  Go Big is both the story of Dude Perfect and a business primer for using the internet to expand your dream into a viable opportunity.  The Dude Perfect philosophy is divided into five categories: Get Excited, Own It, Blink Later, Inspire Others, and Give Back.  The philosophy is illustrated with multiple anecdotes from Dude Perfect's amazing story.  Cotton explains how they turned their passion into a dream job, and how their faith in God has led them when making decisions.  It's an engaging success story on its own, but the principles expounded on in the book will be helpful to anyone looking to turn their dream into a reality.

I was provided a copy of this book by Tyndale House Publishers in exchange for my honest and fair review.

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